New-Product Strategy:
Idea Generation:
The idea for the Brain Tapper comes from the Matrix film trilogy. The product's purpose is to be able to tap into the brain and either plant information the consumer would like to know, such as the concepts and applications of astrophysics or the entirety of Shakespeare's works in a small amount of time- the time it would take to download the information into the brain's memory center.
Another, albeit more sinister use would be the use of a Brain Tapper unit on an individual in order to extract information. This type of scenario presents an ethical dilemna in the production of the Brain Tapper.
Idea Screening:
Because of the invasive nature of integrating a Brain Tapper into the human body, most idea screening would be hypothetical at first and then could proceed into a practical development stage.
Business Analysis:
The cost for such a product will be very high. The research and development would cost millions of dollars. Insurance companies would probably not cover the installation of a Brain Tapper and term it "elective surgery." Although, it could be covered in the case of a mentally retarded individual so a doctor could go in and reprogram the brain to work in a normal fashion. At first the only entities that could afford to purchase a Brain Tapper will be governments.
Development:
Implementing the product can be dangerous if a great deal of research is not done prior. Installing the device with a link directly into the brain would require a highly skilled Neurosurgeon. Further development would include assuring the program takes in the brain without harming the consumer's brain.
Test Marketing:
The best test marketing for the Brain Tapper would have to be to the military. Such a device would allow the mental portion of basic training to be accomplished for an entire platoon in only a day's time. (of course the Brain Tapper would do almost nothing for the physical conditioning needed by a member of the military)
Commercialization:
The commercialization of the Brain Tapper post-military would be very simple. The best place to begin marketing it would be in Japan and China due to it's extremely advanced technology and knowing that Japan and China are almost always ahead of the wetern world in adopting new technology. The basis of the advertising would be offering the consumer knowledge of anything they desired. Another possibility would be linking the mind directly into Online Gaming, turning the consumer's mind into the controller.
